Marketing News

Air Wick is rolling out its new campaign

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By: TOM BRANNA

Editor

Air Wick is rolling out its new campaign, Home is in the Air, billed as a “heart-warming short film” featuring a military family of eight. The film, inspired by the important role that scent plays in creating an atmosphere at home, tells the story of how one adored father stationed overseas was brought closer to home for the holidays.  In the video, Air Wick captures three scents of The Feller family home—from a broken-in baseball glove to a cozy fire where the family enjoys sleepovers to a t...

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